About Anthony

Early Years

Growing up, I was your typical fat, depressed, lonely, acne-ridden corn-fed middle-American kid. My friends were fat and sick, my family was fat and sick, and my extended family was even fatter and sicker. I was told to run (a lot) more and to eat Special K with skim milk and lean turkey sandwiches with Miracle Whip Light. I was given tons of prescription medications for my skin, gut, depression and guess what: they all made me worse.

As A Clinician

From my teens to early 20s, I absorbed everything about health, which led me to help others. I earned a Doctorate in Chiropractic (D.C.) and a Master’s in Sports Rehab (M.S.) to build my own business and work with elite athletes, understanding that performance improvements often benefit everyone. In 2012, I opened a clinic in San Francisco that expanded to six locations, emphasizing real food, quality sleep, natural movement, and stress management. I realized that health is a natural state achieved only in a supportive environment; without restoring this, people remain sick. My focus is on recreating a pro-human habitat in today’s world and helping people recognize the cages they're living in.

Brand Building

Living in San Francisco introduced me to the internet, which helped me share my ideas with the masses. I started blogging, posting on social media, and launched Equip Foods in 2015 to provide real food supplements for elite athletes. After selling my clinics in 2016, I moved to Austin and launched Perfect Keto in 2017 to make ketosis accessible for everyone. In 2018, I started podcasting, featuring health experts like Peter Attia and David Goggins, as well as lesser-known voices like Jesse Griffiths and Wendell Berry. I published Keto Answers in 2019, sold Perfect Keto in 2021, and bought a small farm to explore regenerative agriculture. However, mold toxicity from a defect at my Austin house left me severely ill from 2020 to 2023, which gave me a new understanding of chronic illness. After moving to Bend, Oregon, my wife and I are finally feeling healthy again, and I’m ready to return to work.

Creating a Healthier Future

I still operate Equip Foods and have launched brands like Lineage Provisions (regenerative meat snacks), Rooted Local (meat delivery in Central Texas), Ion Layer (NAD+ patches for home use), and Zero Acre (fermented sugar cane oil). I've invested in and advised over 40 health and wellness businesses to help good people do good things. Currently, I'm also working on top-secret projects to promote regenerative and local food adoption. I believe products that solve problems generate revenue, build teams, and create educational content for those seeking better health. While I wish for a communal lifestyle, I focus on building and educating to create the world I envision. Thank you for your support, and I hope to add value to your journey. (Last updated in the winter of 2024.)